Hello, I'm

Selin Çiftci

Gen Z Strategist | Social Commerce Expert

I help brands understand and connect with Gen Z through research-backed social media strategies

My Mission Let's Talk
Selin Çiftci
📊 Digital Strategist
🎯 Gen Z Insights
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My Mission

Bridging Brands & Gen Z

I help brands decode the Gen Z consumer mindset and transform social media presence into measurable business growth.

Understanding Your Audience

Gen Z isn't just another demographic—they're reshaping how commerce works. I help you understand their values, behaviors, and what makes them click "buy."

Turning Trends Into Strategy

From TikTok Shop to micro-influencer partnerships, I translate emerging social commerce trends into actionable strategies that drive real results.

Research-Backed Insights

My recommendations aren't guesswork—they're grounded in academic research and real-world analysis of consumer behavior and market trends.

"In the age of social commerce, understanding Gen Z isn't optional—it's essential. I'm here to make that understanding accessible and actionable for your brand."
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Services & Expertise

Featured Research

TikTok Shop & Micro-Influencers: Shaping Gen Z's Path-to-Purchase

A Case Study of Made by Mitchell in the UK Beauty Market

My dissertation explores how TikTok Shop and micro-influencer marketing are revolutionizing the way UK Gen Z consumers discover and purchase beauty products—providing actionable insights for brands looking to capture this market.

TikTok Shop Micro-Influencers Gen Z Behavior Social Commerce Beauty Industry

Social Commerce Strategy

Develop winning strategies for TikTok Shop, Instagram Shopping, and emerging social commerce platforms.

  • Platform selection & optimization
  • Content strategy for conversion
  • Shopping experience design

Influencer Partnership Consulting

Navigate the micro and nano-influencer landscape to build authentic partnerships that resonate with Gen Z.

  • Influencer identification & vetting
  • Campaign structure & briefs
  • ROI measurement frameworks

Gen Z Consumer Insights

Deep-dive analysis into Gen Z shopping behaviors, preferences, and the trends shaping their purchase decisions.

  • Trend forecasting & analysis
  • Consumer behavior research
  • Brand perception audits

Content & Brand Strategy

Create content strategies that speak Gen Z's language—authentic, engaging, and built for social-first discovery.

  • Content pillars & themes
  • Platform-specific playbooks
  • Brand voice development

Areas of Expertise

TikTok Marketing Social Commerce Gen Z Consumer Behavior Micro-Influencer Strategy Beauty & Cosmetics Industry Path-to-Purchase Analysis Digital Marketing Brand Strategy Market Research UK Consumer Market
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About Me

Selin Çiftci

Research Meets Real-World Strategy

I'm a University of Westminster graduate with a passion for understanding how digital platforms shape consumer behavior. My research on TikTok Shop and micro-influencers in the UK beauty market gives me unique insights into what makes Gen Z tick.

Having lived in London for four years, I've experienced firsthand how global and local trends intersect. My background in competitive sports taught me discipline, strategic thinking, and the importance of data-driven decisions—skills I now apply to helping brands succeed in the social commerce landscape.

Based In London, UK
Languages Turkish (Native), English (Advanced)
Education University of Westminster
Focus Gen Z & Social Commerce
"I believe in continuous learning, adaptability, and taking initiative—the same values that drive Gen Z's approach to life."
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Research-Backed

Strategies grounded in academic research and real consumer data, not just trends.

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Gen Z Native

I understand Gen Z because I am one—bringing authentic perspective to every project.

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Global Mindset

Cross-cultural experience bridging Turkish and UK markets with international insight.

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Results-Focused

Every strategy is designed with measurable outcomes and business growth in mind.

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Let's Connect

Ready to Reach Gen Z?

Whether you're looking to launch on TikTok Shop, build an influencer strategy, or simply understand how to connect with Gen Z consumers—I'd love to hear from you.

Email selinciftci15@gmail.com
WhatsApp +90 507 284 21 70
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Selin Çiftci

Gen Z & Social Commerce Strategist

London, United Kingdom